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A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad.

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Remember, you must be able to make good on that promise, so don’t offer anything unreasonable. Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend). Promises Credible Benefit: To feel compelled by an ad, the consumer must stand to gain something; the product is often not enough. What would the consumer gain by using your product or service? This could be tangible, like a free gift. This is where your benefits come into play or a product description that sets your offer apart from the others.

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Peter Galbavý

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V Digismoothie Peter pomáhá klientům se zlepšením výkonnosti jejich e-shopů. Mimo to také pomáhá navazovat nová a udržovat stávající partnerství s dalšími vývojáři Shopify aplikací. Ve svém volném čase cestuje a studuje.

Tomáš Pěnka

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V Digismoothie má Tomáš na starosti budování nových obchodů na platformě Shopify. Dohlíží na celkový proces od úvodního návrhu po finální řešení. Pokud máte zájem o nový e-shop, tak budete velmi pravděpodobně jednat právě s ním. Ve svém volném čase rád cestuje ve svém "obytňáku" a leze po skalách.

Lída Maršálková

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Lída v Digismoothie tvoří obsah na web a blog. Píše o všem, co se točí kolem Shopify a našich aplikací. Srozumitelnost a informační přínos textu je pro ni vším stejně jako cíl nadchnout čtenáře pro Shopify, na kterém má vlastní e-shop. Když odloží klávesnici, hraje bowling, cestuje nebo se s foťákem toulá přírodou.

Christopher Torres

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V Digismoothie má Chris na starost prvotní nastavování a řádný chod nových e-shopů. Také je zodpovědný za správu našeho webu a fungování blogu. Mimo práci tráví čas vařením, chozením do posilovny, hraním na ukulele nebo studiem marketingu na Univerzitě Karlově.

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A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad. So how is any writer supposed to pen a stunning piece of advertising copy — copy that sizzles and sells? The following tips will jumpstart your creative thinking and help you write a better ad.

Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds. This is where your benefits come into play or a product description that sets your offer apart from the others.

Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy.

Businesses often become known today through effective marketing. The marketing may be in the form of a regular news item or half column society news in the Sunday newspaper.

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The marketing may be in the form of a heart to heart talk with Mr. Brown on his prominent local television show. These are all advertising. Businesses cannot get away from the force of advertising. If they want to make their products known in the marketplace they have to use some form of advertisement.

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